Brand DNA

We want to keep impressing our customers with the top quality of our devices and services. Our objective is that people who buy STIHL products should not just be satisfied by STIHL, but inspired. Together with dealerships, we build sustainable relationships with customers. In this process, our activities are aimed at creating a close, personal and emotional relationship between the end customer and the brand. Each tool is only as good as the service that comes with it. That is why we offer comprehensive and outstanding service solutions for the market via dealerships.

Global markets offer potential for growth, but also room for more competition. Both of these require a high degree of agility from STIHL. We want to be the leading brand for our industry worldwide, and to further expand our global market position. To achieve this, we create global standards and synergies at all stages in the value chain, while also being close to the local needs of our markets. The global sales network and the international production network are the basis for STIHL’s success. We pursue a balanced location policy and manufacture products all over the world to the highest production and quality standards.

As a family-owned company, STIHL has a particular responsibility for both people and nature. For this reason, ensuring the highest degree of health and safety both for our employees and in our products is one of our basic principles. We take care of natural resources through the use of efficient and sustainable processes and products. We maintain a long-term and partnership-based collaboration with dealers, suppliers and business partners. We base everything we do on the basic values of honesty, compliance with the law, and fairness. We stand for an open and trusting corporate culture, and promote both entrepreneurial thinking and autonomous action.

We want to set standards in the areas of technology and innovation. To achieve this, we drive forward the development of innovative products and services. Our inner drive is a strong cultural innovation, which makes use of the latest technologies, processes, and market knowledge in all areas of the company. When using digital technologies, we want to be in a leading position with our devices and services and in our contact with customers, as well as opening up new business models and turnover potential. The same applies for the digital networking between people, machines and products.

STIHL stands for top quality, and will continue to do so in future. This forms the basis for market success and profitable growth, and safeguards our entrepreneurial autonomy in the long term. A high degree of service-orientation along the entire value chain is essential to this. Through ideal conditions and partnership-based leadership, we enable our employees to unlock their full potential so that they can fulfil the quality promise for customers in every area of the company. We are an attractive employer that identifies and supports talented individuals.